Lohmann now called Kaesler – Quality remains quality.
On 1st December, 2016 our company name changed from „Lohmann Animal Nutrition GmbH“ into “Kaesler Nutrition GmbH”. We have re-registered the umbrella brand to “Kaesler Animal Nutrition” accordingly.
However, nothing else has changed other than the name. The legal form, company headquarters, postal address, alpha number, commercial register number, and VAT identification number remain the same. The production site in 27472 Cuxhaven, Zeppelinstrasse remains unchanged.
All employment relationships as well as contracts between the company and its customers continue to exist without any change except for the legally necessary update to the new company name.
The renaming naturally has no effect whatsoever on the tried and tested quality, safety, and efficacy of our products.
Values that linger on
We are aware how much the name Lohmann has carved our identity as a strong and trustworthy brand. In the same way we identify ourselves with our history of almost 50 years that began in 1967 with „Lohmann Tierernährung“, from which we originate directly. We stand for decades of experience, founded knowledge, and high quality demands when it comes to feed additives.
We will continue with all of this in future, too – as we do not define ourselves primarily through our name, it is much more our performance that counts. Rest assured: you can rely on our committed and highly-qualified team, also under the new name.
Let’s go to the future!
At the same time our company is continuing to develop. In concrete terms we are currently working on expanding our business field and on a future-oriented positioning. Our new name creates the right framework and is a positive signal for us.
A new name – two good reasons
There were basically two reasons for our decision to rename the company: On the one hand the new name makes it easier for us to enter into neighboring business fields within the framework of new strategic development. On the other hand some time ago Lohmann Tierzucht GmbH (LTZ), a further company, filed a lawsuit against the use of the name “Lohmann” in our company name. The LTZ has withdrawn the claim for the time being, but announced it will re-file the claim at a later date. The voluntary decision to rename saves Keasler Nutrition a cost- and time-intensive legal battle.
Company Name and umbrella brand will differ in future