More than 40 distribution partners from Kaesler’s global distribution network took part in the technical programme that addressed “Quality & Trust” this year, Kaesler’s quality management scheme along the global supply chain. With its quality management system, Kaesler focuses on cooperative partnership and on independent risk evaluation by experts on site. In his keynote speech Dr. Bruno Kaesler, Managing Director at Kaesler Nutrition, emphasized the importance of personal exchange between suppliers, producers and distributors for the Kaesler Q&T concept. „All parties involved in the added value chain are responsible for consumer protection and that is a good thing. Short paths and partnerships on equal terms contribute towards ensuring the quality of our feed additives across the globe”.
The most recent product innovations were also on the agenda. The product managers gave lectures on sales-related application knowledge und current best practice examples in the core areas of the product range. As the distributors know the local markets particularly well, the exchange with the network is a particularly important feedback channel for Kaesler’s product developers. “With our annual Distributor Meeting we have created an event format that intensifies the knowledge transfer in the global network and brings us even closer to our customers”, explains Heiko Busse, Managing Director at Kaesler.
After two days packed with lectures and inspiring discussions, Supply Chain Director Jörg Evert guided the partners through the production site in Cuxhaven. This was followed by a tour of the Kaesler Research & Development facilities in Bremerhaven under the lead of Dr. Heiko Dietz, Head of R&D. The event ended in Bremen with a guided tour of the Beck’s Brewery and an informal finale in the Ratskeller Bremen. This year’s Distributor Meeting once again made it clear that Kaesler has a dynamic network of international distribution partners and that a major part of its success is due to this close cooperation.